Resume
Experience, skills and tools across product design
Aldo Simoni
Senior Product Designer
Rome, Italy
Focused on designing structured, scalable product experiences.
I work on dashboards, workflows, and systems that help teams operate more effectively and make informed decisions.
EXPERIENCE
Aldo Simoni Design
October 2024 – Present
Senior Product Designer
I lead end-to-end product design projects, helping clients turn complex requirements into clear, scalable, and user-centered solutions
• Lead discovery activities, including workshops and stakeholder alignment
• Design end-to-end product experiences, from user flows to high-fidelity prototypes
• Translate business goals and user needs into intuitive interfaces
• Improve usability through testing, data analysis, and iterative design
• Build and maintain design systems to ensure consistency and scalability
Rebrandly
December 2022 - September 2024
Senior UX Designer
I improved key product experiences by aligning user needs with business goals, driving usability, task completion, and product adoption
• Led user research to identify pain points and opportunities across core flows• Redesigned key user journeys to improve usability and task completion
• Collaborated with product, engineering, and brand teams to align design decisions
• Created and tested prototypes to validate solutions before development
• Used data and feedback to continuously optimize product performance
Flashbay
January 2021 – November 2022
Visual Account Manager
I managed end-to-end client projects, translating business needs into effective design and production outcomes
• Defined project scope, timelines, and deliverables with clients• Managed client relationships, ensuring alignment and satisfaction • Oversaw project execution from briefing to final delivery
• Balanced client needs with business goals, contributing to revenue growth
• Ensured high-quality outputs through design and production oversight
Ignite Hubs
June 2021 – May 2022
Product Designer
I designed digital products and visual assets, ensuring brand consistency and improving user experience across touchpoints
• Created visual assets across web, social, and digital platforms• Defined UX flows and interaction models for web products • Designed intuitive and user-centered interfaces
• Managed multiple projects, meeting deadlines and performance targets
House of Gharats
December 2020 – January 2021
Graphic Designer
I supported the development of visual concepts and digital assets, contributing to consistent and effective brand communication
• Assisted in end-to-end design projects from research to production• Developed creative concepts aligned with brand positioning • Produced digital assets for campaigns and platforms
• Supported the delivery of consistent visual outputs
EARLIER EXPERIENCE
Media & Communication · 2007–2020
Background in journalism, media production, and customer-facing roles, with a strong focus on communication and stakeholder management
EDUCATION
Bachelor’s Degree in Communication Studies
October 2002 – October 2006
“La Sapienza” University of Rome
Graphic Design
September 2017 – July 2018
Shillington School of Manchester
PRODUCT DESIGN
UX Strategy, Interaction Design, Design Systems
Research & Validation
User Research, Usability Testing, Data-informed Design
Systems & Complex UX
Complex Workflows, Dashboard Design, Information Architecture
Tools
