Case Studies - Aldo Simoni – Senior Product Design (UX/UI)

Case Studies

Design work improving usability and product experience

ux audit · Conversion · Mobile

Fit Bike

Led a UX analysis for a bike-sharing service to identify friction across the user journey.

Redesigned key flows to improve usability, increase conversions, and support business growth.

saas · EdTech · Engagement

Draw Your Life

Designed an interactive education platform that supports young people in discovering new skills, strengthening creative capabilities, and opening up new personal and career paths through structured, engaging learning experiences.

dashboard · Operations · b2b

Gelato al Cioccolato

Designed a centralized, scalable management platform for an ice cream shop chain to streamline operations across multiple retail stores. Simplified inventory, supply, and expense tracking to improve daily efficiency and decision-making.

Editorial · Storytelling · Digital

Neverland

Designed a magazine that transforms travel content into an immersive and engaging exploration experience. Combined editorial storytelling with a structured UI system to enhance discovery, readability, and user engagement.

branding · experience · Guided

Florescence

Created a guided wine discovery experience that simplifies complex choices through aroma-based profiles. Designed an intuitive system that bridges expert knowledge and user needs, enabling faster and more confident choices.